Blog Post

Marketing during the holidays can seem daunting, especially if you’re competing with lots of businesses for your customers’ attention. However, it can also be fun, if you let it be. Here are some holiday marketing suggestions to help your business grow this holiday season.

Go bold with outdoor advertising

The holiday season is no time to hold back on your outdoor advertising. Use mini billboards and other outdoor signage to attract and even interact with your customers. Add some festive holiday lights to really accentuate the fact that your ad is holiday-driven, especially if you are promoting a limited time offer.

Capitalize on holiday emotions

The holiday season can be hectic, so use it to your advantage. Make your marketing appeal to the emotional side of your customers with traditional, comforting holiday images in your advertising. Alternatively, you can use humour to help diffuse the stress of the holiday season and win over more customers. Remember that all marketing is designed to appeal to customer emotions, but during the holidays, you also have to stand out in your creativity. Just be sure that your message is clear or you’ll be wasting your time and money.

Use colour to stand out

While red and green are the traditional favourites for holiday advertising, don’t feel obliged to stick with these for your holiday ads. In fact, it’s a good idea to take a look at the ads in areas near where your advertising will be place and make sure yours isn’t too similar. If everyone else is going for red and green, why not try silver and gold? Just make sure you keep your original colours in your brand imaging so people know who’s behind the ad.

Get involved in community events

This is a great way to meet new customers and the perfect opportunity to give back to your community. Plus, the holidays are the perfect time to spread some goodwill–and to do some savvy marketing–right where your customers are already spending time.

For more tips and information on marketing and advertising, or for any of your advertising needs, contact Postcard Portables today.