Blog Post

Brochures can be powerful marketing tools, but only if they’re engaging. No one will spend five minutes looking at a boring brochure, so you need to make sure yours are as good as they can be. Here are some tips for designing engaging brochures your customers will appreciate.

Know your target audience and cater to them

Who’s most likely to engage with your brochure? What message are you trying to send? Once you know who your target audience is, you’ll be better equipped to meet their needs and keep them engaged with your brand for longer. Don’t try to make your brochure ‘everything for everybody’ — you’ll end up pushing your target audience away. Instead, narrow down your message to be as specific as you can in order to connect with your customers.

Design cannot be underestimated

Unless you are a professional designer, seek help in designing your brochure or you’ll risk looking amateurish and cheap. You may not understand the importance of things like how much white space you need on a brochure (more than you’d think) and how much text you can get away with on each page, but a designer will. At the end of the day, it’s better to pay a designer to create your brochure instead of risking wasting your money on creating brochures that are likely to be overlooked and thrown away.

Use great visuals

Your text may be important, but readers want a little ‘eye candy’ to sweeten their reading experience. You should use the best, clearest photos and images you can so that you can make a good impression with the slightest of glances. Again, this is where a good designer is worth their weight in gold, so be sure to discuss your options for visuals with whoever designs your brochure.

Quality is key

No one wants to waste time reading something that’s full of typos and mistakes. It looks unprofessional and doesn’t exactly give your audience confidence in your business. Also, you should have your brochures printed on the best quality paper you can afford. The quality of your brochures will be directly associated with your brand, so make sure your brand is being represented by a great brochure.

For more marketing tips, speak with a Postcard Portables representative today.