Category: blog

MANY BUSINESSES FIND TRADITIONAL ADVERTISING COSTLY, ESPECIALLY WHEN THEY WANT TO SWITCH THEIR PROMOTIONS AS THE SEASONS CHANGE. LUCKILY, POSTCARD PORTABLES OFFERS MANY SOLUTIONS THAT SUIT SEASONAL PROMOTIONS, WITHOUT THE HEFTY PRICE TAG.

HERE ARE JUST A FEW EXAMPLES OF THE PRODUCTS WE OFFER AND HOW THEY HELP OUR CLIENTS NOW.

MINI-BILLBOARDS & JUNIOR MINI-BILLBOARDS

Billboards have always been a great way to capture audience attention. They’re bold, colourful and a great way to deliver a memorable message.

Our Mini & Junior Mini Billboards offer affordability and portability. Place the sign where it gets the most attention, and pay a rental fee instead of buying the sign outright. Our customers use them for the following, but you’ll probably think of a few ways you can use them for fall promotions too:

• Furnace Tune Ups
• Duct Cleaning
• Fireplace & Woodstove Inspections
• Chimney Cleaning

FLYERS / BROCHURES

Flyers and brochures are an excellent way to share important seasonal offerings with existing and potential customers. Our full colour, double-sided brochures and flyers are extremely cost-effective, especially when printed by the thousands.

Our clients use them for the following fall offerings:

• Hockey & Ringette Schools
• Ski & Snowboarding Lessons
• Fitness Classes
• Climbing Schools
• Cooking Classes
• Dance Classes

Brochures and flyers are also effective tools for direct mail campaigns to previous year’s participants, to place on a counter to pique interest before a program or event date, and to hand out year-round so people realize you offer more.

LABELS

Labels are a great way to reinforce your brand and advertise seasonal products and events. You can literally print thousands for very little, but they offer enormous impact.

Here are just a few ways our customers use labels for fall promotions:

• “Don’t Forget To Register” Labels For Envelopes
• Harvest Fair Reminders For Newsletters
• “Ask Us About” Labels To Promote New Products & Services

Postcard Portables offers a quick turnaround and many sizes and colours, but don’t let the small size fool you. Labels provide an excellent, inexpensive way to reinforce your message in a colourful, captivating format.

At Postcard Portables, we don’t just design and rent signs. We offer consistent branding and printed business solutions and for all your needs. Let us help you increase your traffic and sales, while you watch your business grow.

If you have questions, please contact us. We have innovative, affordable solutions and provide no-obligation quotes.

SEASONAL ADVERTISING PRESENTS A CHALLENGE FOR MANY BUSINESSES. THEY WANT TO FOCUS ON WHAT’S APPROPRIATE FOR THE TIME OF THE YEAR, BUT IT MAY NOT BE THEIR PRINCIPAL OFFERING. FORTUNATELY, POSTCARD PORTABLES OFFERS MINI-BILLBOARDS AND MANY OTHER ADVERTISING SOLUTIONS SUITABLE FOR FALL OFFERINGS. THEY’RE BUDGET-FRIENDLY AND SOME ARE REUSABLE TOO, SO COMPANIES NEEDN’T PAY FOR EXPENSIVE ADVERTISING REPEATEDLY.

HERE ARE JUST A FEW OF OUR OFFERINGS AND HOW THEY MIGHT ASSIST YOU.

MINI-BILLBOARDS

This is Postcard Portables’ most popular product, and with good reason. It’s an attention grabber, cost-effective, quick to design and produce – plus you rent the mini-billboard instead of buying it, making it more affordable to test out.

Billboards offer complete design freedom and 24/7 exposure for your seasonal product, service, or event. The entire process from consultation to installation usually happens within 5 to 7 days. Our clients use mini-billboards to promote:

• Annual Thanksgiving Events
• Snowmobile Sales
• Remote Starter Sales

POSTERS

Postcard Portables offers full colour posters, especially useful for seasonal offerings. You can post them on bulletin boards, in waiting rooms, elevators, and windows to advertise events and services you consistently offer each year or whenever you want to make a big splash.

Our clients have used them to promote these offerings when the weather cools:

• Travel Specials
• Tanning Specials
• Tire Sales
• Snow Blower Sales

Posters are especially affordable when printed in large quantities. Laminate them for extended use or frame them for a polished, professional display.

POSTCARDS

Double-sided postcards are inexpensive to print and ideal to use as reminders of annual events or services. Our graphic design team can provide an eye-catching image or brand the postcard with your logo. Use the other side to let customers know about upcoming seasonal needs. Our clients use them for the following:

• Vehicle Winterization Packages
• Boat Winterization Offers
• Sprinkler System Winterization

CAR MAGNETS

Does your business offer special services during the colder months to augment profits? Why not take advantage of the captive audience behind the wheel? Postcard Portables creates custom car magnets you can attach to your vehicle and reuse each year as summer fades and colder weather rolls in. Our clients use them to promote:

• Snow Removal
• Yard Cleanups
• Tree Pruning

At Postcard Portables, we don’t just design and rent signs. We offer consistent branding and printed business solutions and for all your needs. Let us help you increase your traffic and sales, while you watch your business grow.

If you have questions, please contact us. We have innovative, affordable solutions and provide no-obligation quotes.

IF YOU OWN A VEHICLE, YOU’LL EVENTUALLY NEED TIRES AND AUTOMOTIVE SERVICES. Fountain Tire ON VICTORIA AVENUE IN REGINA WANTED TO INCREASE VISIBILITY IN THEIR MARKET TO SET THEM APART FROM THE COMPETITION.

Jason Johnson became the local owner and manager of the Fountain Tire on Victoria Avenue in Regina in 2011. He understood local community is always extremely important for a successful business in their niche and wanted to cultivate local traffic.

Jason lives 3km from his store on Victoria Avenue. He is truly part of the community and he has built his company around the community and family values of respect, transparency, and integrity.

He’s excited he can tap into what’s happening in his neighbourhood and tailors his local promotions and services to what people need. This includes their famous 4 for 3 tire sale (which, by the way, is still on until October 28, 2017), their mechanical services like oil changes and winterizing vehicles for cold Regina winters. They also offer brake, steering, suspension, cooling, exhaust, and electrical services, and more.

When he started looking at his marketing needs, he needed a solution that was flexible, affordable, and quick with updates and was able to find a great solution in Postcard Portables’ Mini-Billboards. They strengthen Fountain Tire’s brand identity and drive local traffic to their location.

Mini-Billboards offer the advantages of traditional billboards, but Johnson rents the signs to avoid unnecessary capital costs. He can also change up their marketing message when necessary, as the entire process from consultation to installation usually happens within 5 to 7 days.

Fountain Tire on Victoria Avenue in Regina continues to use Mini-Billboards to achieve their marketing goals, but Johnson says it is Postcard Portables’ customer service that sets us apart from others. “Kyle & his crew have always been exceptional. They even help me with change of the signage when I happen to forget from time to time. They’re very friendly & very helpful in everything that I need when it comes to advertising & signage information.”

At Postcard Portables, we don’t just design and rent signs. We offer consistent branding and printed business solutions and for all your needs. Let us help you increase your traffic and sales, while you watch your business grow.

If you have questions, please contact us. We have innovative, affordable solutions and provide no-obligation quotes.

With so many advertising choices available, it might be difficult to decide which to choose. Business owners want to invest in advertising products that offer affordability and effectiveness to achieve their marketing goals.

We asked our clients to tell us why they choose to use Postcard Portables’ products and why. Here is what one of our clients, The Wireless Age, had to say.

The Wireless Age offers cellphones, accessories, and internet and TV services and corporate communication solutions in Saskatchewan. However, they face stiff competition, as many other SaskTel dealers exist in the province. Their primary challenge is to distinguish themselves from the competition.

Joel Duguid, Marketing Manager with The Wireless Age stated they needed “an additional channel to help us get in front of potential customers. We want to generate top of mind awareness so when people think about communications, they think of us first.”

The Wireless Age uses Postcard Portables’ most popular product: mini-billboards. Duguid says they do not use them for specific promotions, but to increase visibility, create top of mind awareness, and to build brand identity.

Over the years, The Wireless Age increased their presence with Postcard Portables. “We like the option of having an affordable outdoor advertising option to get our brand out in front of customers to ensure we stay top of mind. Our regional reps have a firm understanding of our business and use that understanding to bring forward potential opportunities that make sense for our company.”

Mini-billboard advertising helps create brand awareness so The Wireless Age customers notice their name. This leads to more sales during Black Friday, Cyber Monday, and their 12 Days of Christmas giveaway that they run on social media. Mini-billboards offer 24 hour, 7 day a week exposure like a traditional billboard, but at a fraction of the cost.

Mini-billboards also allow companies such as The Wireless Age to change up their marketing message when necessary, as the entire process from consultation to installation usually happens within 5 to 7 days.

At Postcard Portables, we don’t just design and rent signs. We offer consistent branding and printed business solutions and for all your needs. Let us help you increase your traffic and sales, while you watch your business grow.

If you have questions, please contact us. We have innovative, affordable solutions and provide no-obligation quotes.

The Canadian Franchise Association Franchisees’ Choice Designation is awarded to franchises that have exceptional rankings when it comes to franchisee satisfaction. It was announced on Monday, April 23rd at the CFA Gala Awards Presentation Dinner in Ottawa, ON that Postcard Portables received this coveted award for the fourth consecutive year.

For a company to be nominated for this award, franchisees voluntarily assess their franchisors in areas such as business planning, leadership, marketing, training, operations, and relationship management. Recipients of this designation receive scores that exceed the benchmark of franchise performance standards. Postcard Portables has received this award in 2015, 2016, 2017, and now in 2018. “Winning this award based on our franchise owners’ ratings is an honour,” said Postcard Portables President Jerred Huber, “and receiving this award four years in a row is a tremendous achievement.”

Postcard Portables is committed to supporting its franchisees grow their home-based business and to building the Postcard Portables brand in Canada through franchise expansion. Postcard Portables has franchise opportunities available throughout Canada offering motivated individuals the chance to join a highly respected brand and operate a home-based business with very little overhead. To learn more about franchising with Postcard Portables, please call 1-800-897-6006 x2 or visit https://postcardportablesfranchise.com.

Outdoor advertising is a powerful promotional tool, but especially during the summer months. Warm weather means people tend to pause more often in their travels and look at what’s around them. The longer days also mean more opportunities to deliver your message.

Portable outdoor advertising offers even more. Your business can hit the road with its message, position it where it counts most, reach more people, and most importantly – dramatically increase your exposure.

CREATE A GREAT FIRST IMPRESSION

People lead busy lives and they’re constantly bombarded with information. Your business only has a few seconds to deliver its message and make a great first impression. Outdoor advertising products offer large eye-catching graphics, full colour, and punchy, easy-to-read text. They’re hard to miss and make a great first impression.
Instant Brand Recognition

Studies show potential customers need to see your brand many times before they’ll reach out and connect with your business. Situating your brand in places potential customers see instills confidence and makes it more likely they’ll become long-lasting clients.

AFFORDABLE & EFFECTIVE

Many businesses believe outdoor advertising is beyond their budget, but this isn’t true. Postcard Portables’ outdoor advertising products are extremely affordable and highly effective. For instance, you can rent a Mini-Billboard and still receive the 24/7 exposure of a traditional billboard, but without the capital cost.

Other products such as vinyl banners with stands, A-frames, posters, and car magnets make it possible to take your business on the road for very little and they provide a great return on investment.
Quick & Versatile

Business changes quickly and you need products that respond to your needs. Fortunately, most outdoor advertising products take less than a week to produce. They’re also so affordable you can change your message whenever needed, without spending too much.

If you want to advertise new products and services, direct potential customers to your location, or promote an event, you can’t beat the responsiveness and impact of outdoor advertising products.
Postcard Portables offers many innovative outdoor advertising products to dramatically increase your company’s exposure. We’re not just a sign company – we offer unparalleled customer service and advertising solutions. CONTACT US ANYTIME – We’re always happy to help!

Mini-billboards are an excellent way to reach out to people where they’ll see your message most often. However, many organizations shy away from outdoor advertising for many unjustified reasons.
Here are the top 2 Mini-Billboard myths that could unnecessarily stop your organization from tapping into the tremendous power of outdoor advertising.

MYTH #1 – MINI-BILLBOARDS ARE BEYOND OUR BUDGET

Traditional billboards are pricey and they are too expensive for many organizations. However, Mini-Billboards are extremely affordable since you rent the sign instead of buying. You still benefit from the impact of full colour, eye-catching graphics, and 24/7 exposure, without spending money unnecessarily. Since they’re so affordable, they’re an excellent option for all business sizes, community, educational, sports, charity organizations, and individuals who have a message they need to share.

Mini-Billboards are double-sided with plenty of room for your message. Postcard Portables offers 5’ x 10’ and 4’ x 8’ sizes. Our 4’ x 4’ Junior Mini-Billboard for small spaces is available in select markets. Use a Mini-Billboard to promote a sale or event, offer a discount, advertise new products or services, or direct existing and potential customers to your location.

Regardless of your motive, Mini-Billboards make a big impact, create a great impression, and they’re very affordable.

MYTH #2 – MINI-BILLBOARDS TAKE TOO LONG TO MAKE

We live in a fast-paced, competitive world and when you decide to advertise you don’t want to wait weeks and weeks for your product. Fortunately, the Mini-Billboard can be on-site quickly, without sacrificing quality.After the initial consultation, a team of professional graphic designers creates the Mini-Billboard. Once you sign off on the design, it heads to production at a state-of-the-art print facility. The team obtains an installation permit when needed, drives to your chosen location, mounts the sign and makes sure it is smooth from top-to-bottom, corner-to-corner, and securely anchors the Mini-Billboard.

The best part is the entire process from consultation to installation usually takes days, not weeks. A Mini-Billboard is a very responsive, effective tool that delivers results quickly.
Our Mini-Billboard is just one example of Postcard Portables’ many innovative signage products. If you have an advertising need, CONTACT US ANYTIME – We’re always happy to help!

All businesses want to spend their advertising dollars wisely and there are so many options to choose from. Outdoor advertising offers many benefits beyond other marketing avenues so consider these three benefits.

1.BROAD REACH

According to IBISWorld’s December 2017 report, reach is a primary reason billboards and other outdoor advertising solutions thrive despite digital competition. Instead of chasing your audience, you place outdoor advertising where people are most likely to see it.

A Touchpoint USA Billboard study also found adding outdoor advertising to your media plan can significantly amplify your success through other media. The more often a person “touches” your brand the more likely they are to act.

2.COST-EFFECTIVE

You do not have to spend a fortune to get your brand, products, services, and events in front of potential customers either. You can rent a Postcard Portables Mini-Billboard with eye-catching, full colour graphics that provides 24/7 exposure. Other Postcard Portables products such as vinyl banners are extremely affordable.

3.GROWTH INDUSTRY

Outdoor advertising has sidestepped the decline seen in other traditional media and it continues to grow. With more innovative, affordable, quick to produce options it offers ideal solutions for the fast-paced business world.

Display your advertising messages in the local market, find affordable solutions, and receive products quickly. You can create a great first impression and top of mind awareness, affordably.

Let us help you find the ideal outdoor advertising solution for your business. Our Mini-Billboard is just one example of our many innovative signage products. If you have an advertising need CONTACT US ANYTIME – We’re always happy to help!

POSTCARD PORTABLES HAS NEW FRANCHISOR OWNERSHIP.

Francis & Kari Ostapovich
New Postcard Portables Franchisor Owners

Francis and Kari Ostapovich have purchased Postcard Portables and are taking the helm as the new franchisor owners. Jerred Huber who founded the company in 2002, along with his business partner Aubrey Huber will step down as President and Chief Operating Officer respectively. “It has been quite a journey over the past 16 years,” expressed Mr. Huber at the recent Postcard Portables Franchise Convention. “I can say with confidence that there is a lot of future growth for this brand. I look forward to seeing Francis and Kari take the company to the next level.” Jerred and Aubrey Huber will remain involved to provide support during the transition period.

MEET FRANCIS OSTAPOVICH – PRESIDENT, POSTCARD PORTABLES.

Francis Ostapovich

Francis Ostapovich brings a wealth of professional experience to his new position as President of Postcard Portables. His expertise lies in growing companies. He has worked in the oil and gas, construction, and maintenance industries. He has managed teams, budgets, marketing, troubleshooting, and finance at various companies ranging from several million to over a billion in revenue. Mr. Ostapovich also managed his own company for 10 years prior. He studied business economics at the University of Saskatchewan and petroleum engineering technology at the Southern Alberta Institute of Technology (SAIT).

“We researched many entrepreneurial opportunities and gravitated to Postcard Portables. This company is an ideal fit for what we are looking for,” explained Francis Ostapovich, Postcard Portables’ President. “It is an established brand in a growth industry with a group of exceptional franchisees. I believe it doesn’t take one guy. It takes a team and I see huge future growth for the Postcard Portables team.”

MEET KARI OSTAPOVICH – COO, POSTCARD PORTABLES.

Kari Ostapovich

Kari Ostapovich will assume the role of Postcard Portables’ Chief Operating Officer, managing the day-to-day company operations. “I am very excited about this new chapter in our careers,” stated Ms. Ostapovich. “We are ‘open door people’. I look forward to working closely with and supporting the franchise team.” Ms. Ostapovich’s professional experience includes raising funds to take a startup company public, as well as working in sales, management, customer service, and public education.

The new Postcard Portables corporate headquarters will be in Yorkton, SK.

Let us help you find the ideal outdoor advertising solution for your business. Our Mini-Billboard is just one example of our many innovative signage products. If you have an advertising need CONTACT US ANYTIME – We’re always happy to help!

When you spend money on advertising, you want it to deliver results. However, it isn’t always easy to decide what makes a good ad and what doesn’t. Here are four ideas to help you maximize your outdoor advertising effectiveness so you get more bang for your buck.

1.THE MAGNIFICENT 7 RULE

It may be tempting to cram as much as possible into an outdoor advertisement, but that makes it very difficult for potential customers to understand it. Remember, these individuals are driving, walking, or cycling by so they have a short amount of time to absorb your message.

Limit your headline to seven words or less and make them count. Review your copy and ensure it takes no more than seven seconds to read too. Short, punchy headlines are more memorable and improve effectiveness.

2.IMAGE IS EVERYTHING

Outdoor advertising focuses on a moving audience in a busy world. We are primarily visual creatures that take notice of bold, colourful images quickly.

Remember, your image sets the context for your ad. Choose a simple, striking image that supports your message. Busy images create confusion and a person spends more time trying to unravel the image, instead of connecting with your ad.

3.LESS REALLY IS MORE

Your goal should be to create a message people remember. If you clutter your media with unnecessary information, it actually stresses the brain.

Create a key message that is concise, compelling, and memorable. Reread your copy and strike out unnecessary words. Pare it down to its essence. Less really is more.

4.HAVE FUN IN LIFE, NOT WITH FONTS

Since you want to make your message clear, it doesn’t make sense to use many font types. All that does is make it harder to read your text. Use no more than two highly-legible fonts in your outdoor advertising. Avoid light or extremely bold typefaces or ones with embellishments.

Not only does Postcard Portables provide the sign location, we also provide graphic design services and creative solutions. Our team of professional graphic designers is always ready to quickly and professionally bring your outdoor advertising creative to life.

Postcard Portables offers many innovative outdoor advertising products to dramatically increase your company’s exposure. We’re not just a sign company – we offer advertising solutions.

CONTACT US ANYTIME – We’re always happy to help!